William Hill was founded in 1934, and it was transforming till it reached the point of being the mogul in betting industry, employing more than 16000 people in nine countries. One of the key of William Hill success is constant transformation and innovations in the products range that is offering to its clients. In a strong competitive market, there is a high demand on working on improvement and innovations. For example, there is more than 60000 football matches covered per year and the Sportsbook app has been downloaded from the Apple App Store, over 2.5 million times since 2012.

How did William Hill achieve such a great success in online market?

The answer to this question is in following the wishes of its customers, making their experience memorable and fun. That is achieved by following these values:

• Think about the customer
• Challenge the status quo
• Focus on the facts
• Take responsibility
• Be transparent
• Delivered value often
• Learn and adapt
• Invite participation

Why is William Hill so popular?

Main reason for its popularity is its content, there is a large number of sports that are covered, good betting offers, lots of promotions, constant care about the clients’ needs, live stream matches and user friendly platform. Matches across tennis, football, basketball, hockey, baseball and many more are covered on the website. William Hill became one of the most google searched bookmaker with its wide range of interesting special bets. They are offering three odds formats, and regarding the odd quality, it is fantastic, because they rarely make mistakes. Its customer support offers nonstop service in multiple languages. There are many ways for a client to contact customer support: e-mail, live chat, phone, fax, entry-form on the website or by submitting posts.

Mobile app

More than 80 % of people surf the internet using their mobile phones, so William Hill team adapted to the new trend and developed a mobile app. This app Includes in-play betting, fast access to “hot picks” lists, every league gets the in-play treatment – not just the games on TV. Characteristics of this app are that is quick, easy and reliable.

William Hill Promotions and Special Offers

Often there are very good promotions, especially for popular matches, enhanced odds for matches, bonuses on first deposit for new clients and much more is offered. Popular match betting at William Hill give you great betting opportunity so don't miss it. For sports betting you can claim a free bet worth £25 (or currency equivalent), which is disappointingly low. The casino bonus of up to £300 is better, but it’s still not great in our view.

Meet the Euros with William Hill

During EURO 2016 heaps of promotions are expected on William Hill. There will be live streaming of the matches. Stake £10 on England to win Euro 2016, and get a £5 free bet every time they win a match in the tournament.

It’s easy to recommend William Hill to you: They are reliable, trustworthy and reputable; some of the bonuses are a bit low, but in general they are quite good; products are of excellent quality.

There is no doubt in our mind when we say that William Hill gained worldwide renown and all thanks to its dedicated team who works on constant innovations, by following world trends and focusing on its clients desires.